For six seasons, we worked with Rebecca Taylor to develop advertising images and video for international retail partners. Along the way, we also developed look books, invitations, presentation materials, and a wholesale site to interactively present collections to buyers. Each season, as the collections evolved, the brand image subtly shifted from romantic and dreamy to a more modern, urban feel.
seasonal video & visuals :: video directed by Lew Baldwin; sets by Shona Heath; stills by Yelena Yemchuk
seasonal look books :: modular layout, allowing for evolving seasonal photography
global advertising :: photography by Lachlan Bailey; styling by Kate Sebbah
In 2009, the company committed to a new branding system that reflected the modern shift more dramatically. We collaborated with the Rebecca Taylor team to produce all retail packaging and develop comprehensive guidelines defining brand position, identity use, licensee support and store design guidelines. This rebrand helped build excitement for the brand during challenging economic times, resulting in global retail expansion.
retail packaging :: shopping bags, gift boxes, accessory boxes, hang tags and garment labels
Retail packaging balances the feminine and the modern sides of the brand, with touches of embossing, letterpress, embroidery and jewels.
brand guidelines :: comprehensive online brand guidelines
Define
Companies start up.
Brands emerge.
Products launch.
Trace Furniture
Urban Muse
Amala
Educating Tomorrow
Change
Opportunities arise.
Boundaries blur.
Priorities shift.
Grand Victoria Foundation
Kiehl's Since 1851
Rebecca Taylor
Evolve
Technologies advance.
Markets change.
Brands reinvent.
Baccarat
Laura Day Living
Primavera
