identity & materials
The brand Pure, artisinal, earthy, hand-crafted, for eco-lux, spa-minded global nomads.
The IDENTITY Quiet and gestural, translated through copper, cork, walnut and slate, with plant drawings for sub-brands.
The IDENTITY Quiet and gestural, translated through copper, cork, walnut and slate, with plant drawings for sub-brands.
art direction :: rooted in the earth and the imperfect beauty of nature
skincare packaging :: inspired by small-batch artisinal food packaging
Custom recycled board cylinders with cork closures for retail launch.
seasonal giftset packaging :: portable sustainable skincare
TSA-compliant sizes in reusable, responsible packaging. Above, organic cotton brush roll; below, woven paper spa valice and sampler kit.
retail and training collateral :: a tactile introduction to the brand
From image-driven, letterpressed brand brochure to comprehensive spa training manual.
Now translated into German, Spanish, Chinese, Arabic and Japanese.
Now translated into German, Spanish, Chinese, Arabic and Japanese.
spa/specialty fixtures :: custom fixtures of steel, copper and reclaimed wood
ABC Home, Amala's first branded retail environment.
department store retail :: modular fixtures
ecommerce site :: www.amalabeauty.com
New(s) & Notable
CEW names Amala a 2011 eco beauty award finalist
Amala picked by MONOCLE for “Our Favorite Things”
Amala and founder, Ute Leube, featured on VanityFair.com
CEW names Amala a 2011 eco beauty award finalist
Amala picked by MONOCLE for “Our Favorite Things”
Amala and founder, Ute Leube, featured on VanityFair.com
Define
Companies start up.
Brands emerge.
Products launch.
Trace Furniture
Urban Muse
Amala
Educating Tomorrow
Change
Opportunities arise.
Boundaries blur.
Priorities shift.
Grand Victoria Foundation
Kiehl's Since 1851
Rebecca Taylor
Evolve
Technologies advance.
Markets change.
Brands reinvent.
Baccarat
Laura Day Living
Primavera
