Case Studies

Define
Change
Evolve
Urban Muse
NYC-based real estate developer invested in the market differentiation of design and place. For four years, we’ve worked as a creative partner, ensuring their vision is achieved across corporate branding and property marketing.
portfolio site
execution timeline
art direction
video
property marketing
property website
sales office
Language Dept - Project of Urban Muse
The brand  A balance of concept, economics, design and delivery in development; known for uncommonly imaginative ideas executed by world-class architects for discriminating clientele.
The identity  A bespoke monogram, and an attitude that is equal parts NYC bold and European elegant.
Language Dept - Project of Urban Muse
This image-rich site visually presents strategies for market differentiation.
Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse
art direction :: capturing light, scale and place before it exists
Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse
video :: allowing the buyer to experience the unique proposition
property marketing :: uniquely tailored to the property and buyer
Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse
sales office :: 200 11th Avenue gallery, in collaboration with Selldorf Architects
Language Dept - Project of Urban Muse Language Dept - Project of Urban Muse

Define

Companies start up.
Brands emerge.
Products launch.

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Trace Furniture
Urban Muse
Amala
Educating Tomorrow

Change

Opportunities arise.
Boundaries blur.
Priorities shift.

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Grand Victoria Foundation
Kiehl's Since 1851
Rebecca Taylor

Evolve

Technologies advance.
Markets change.
Brands reinvent.

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Baccarat
Laura Day Living
Primavera
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