Language Dept :: Evolve

Case Studies

Define
Change
Evolve

Baccarat

A legendary crystal company transforming into a lifestyle brand encompassing hotels and resorts. We worked with the team to envision the experience and the customer, and translate that vision into early brand images and resort collateral.

brand language
resort images
property marketing

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brand language :: defining the Baccarat Hotel & Resort experience

In 2008, we collaborated with Starwood Capital to envision and define the Baccarat Hotel & Resort experience. Through a comprehensive BRAND BOOK, we delved into the rich history of Baccarat and its artistic heritage, mapped the competitive landscape, defined the target guest, imagined the look and feel of resort and hotel properties, and detailed the guest experience from signature services to physical amenities. This evolving document now serves as an introduction to the brand concept for creative and financial partners worldwide.

With these touchpoints in hand, we then developed brand images and collateral for initial Resort destinations.

resort images :: inspired and enhanced by the elements

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