Process

THE DEPT.  //   CLIENTS 

Our work is to unearth your core story and help you tell it. Our best work occurs when clients are a critical point of self-definition and are willing to take a clear look at both where equity lies and where design can help their business grow. This requires working directly with leaders and decision makers, to articulate the vision and plan for change ahead. It also means engaging your team, to build capacity and ensure sustainability.

For start-ups, engagement begins with proof of concept and a path to launch. For community builders, engagement begins with a plan for change and the manpower to execute. For existing brands, engagement often begins with a need for a specific deliverable—such a new web site—which raises the broader question of how the brand communicates.

For all projects, whatever the scope, our process begins with questioning. 
 
We approach all work from the inside out, beginning with your core experience, to develop the positioning, the content, and the tools for engagement.
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