Amala
Amala. In Sanskrit, “most pure.” In Tibetan, “revered mother.” In Spanish, “love her.” To us, “Radiant skin. Responsible skincare.”
identity & materials
Language Dept - Project Image Of Amala
:: The Brand
Pure, artisinal, earthy, hand-crafted, for eco-lux, spa-minded global nomads.
:: The Language
Quiet and gestural, translated through copper, cork, walnut and slate, with plant drawings for sub-brands. Dark, loamy images that suggest nature’s riches.
:: Our Work
Brand and Sub-brand Identity System, Product and Specialty Packaging, e-Commerce Site, Retail Environments, Sales and Educational Collateral.
art direction :: :: rooted in the earth and powerful alchemy of nature
Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala
As Amala shifts its structure to a distributor model worldwide, Amala’s global website shifted to broader brand information, as support for regional ecommerce.
global website :: amalabeauty.com
Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala
packaging :: :: inspired by small-batch artisinal food packaging
Language Dept - Project Image Of Amala
Taking cues from artisinal food packaging, Amala’s signatures are cork (infinitely-renewable), reusable cylinders and identifying seals, all produced in small batches.
Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala
seasonal giftset packaging :: :: portable sustainable skincare
Language Dept - Project Image Of Amala
Custom sets envelop TSA-compliant sizes in reusable, responsible packaging, with eco-lux touches.
Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala
Collateral :: :: a tactile introduction to the brand
Language Dept - Project Image Of Amala
From image-driven, letterpressed brand brochure to comprehensive spa training manual. Now translated into German, Spanish, Chinese, Arabic and Japanese.
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specialty :: constructed by Story Mann
Language Dept - Project Image Of Amala
ABC Home, Amala's first branded retail environment.
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retail
Language Dept - Project Image Of Amala
In collaboration with Munich-based Lewang Architects, Amala evolved the spa concept into modular retail fixturing for department store beauty floors. Features include wall bays, hero walls for star products and focus tables in a mix of textured woods with copper accents. 
Language Dept - Project Image Of Amala Language Dept - Project Image Of Amala
brand systems
Vision Zero Network
brand systems
Bestowed
brand systems
Hungryroot
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