Hungryroot
Silicon Valley is putting a lot of focus on ways to engineer vegetables to replace meat. Food + tech startup Hungryroot has unearthed the inherent flavor in vegetables, to bring them to the center of the plate and make them cravable in their own right.
positioning & brand identity
Language Dept - Project Image Of Hungryroot
:: The Brand
Rooted in the robustness of flavor, the smear of sauce, and the indulgence of healthy eating. Balances two goals within the name hungry (craveable, delightful, progressive) + root (honest, accessible, healthy).
:: The Language 
Bright colors, bold typography, and images that bring bites as close to tasting as a digital experience can get.
:: Our Work 
Name, Positioning & Brand Identity, Art Direction, Product Packaging, E-Commerce User Interface, Digital Marketing, Social Media Guidelines.
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art direction
Language Dept - Project Image Of Hungryroot
For a web-based fresh food brand, photography has to get the customer as close to the experience of eating as possible. From close-up bites to empty plates, art direction uses color and attitude to capture adventure in eating, bowl after delicious bowl.
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product packaging
Language Dept - Project Image Of Hungryroot
The simple sleeve acts as a billboard for the flavor profiles. In addition to creating a preview of what's inside, partial coverage allows the perforated NatureFresh™ seal to breathe, so meals stay fresh for 14 days without the use of preservatives. As the line continues to expand, the “smear” connects all packaging shapes and product lines.
Language Dept - Project Image Of Hungryroot
ecommerce site
Language Dept - Project Image Of Hungryroot
A streamlined ecommerce site allows customers to get Hungryroot delivered, as quickly and easily as they can make it at home. Site content removes all doubt for texture, flavor, freshness and ease. 

Ready to taste it? Use this link to get $20 off your first order.

brand engagement
Language Dept - Project Image Of Hungryroot
On social media, brand photography is used to launch new products, suggest food pairings, and remind people of the superpowers in veggies. User-generated content enhances the feed to build appetite, along with, brand love.
brand systems
Bestowed
brand systems
CycloFemme
brand systems
Amala
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