League of American Bicyclists
In 1880, the League of American Wheelmen helped pave the system of roads that now connect the nation. Today, we face a new road — one towards national health, transportation and sustainability. 300,000 cyclists believe in the power of the wheel to take us there.
Language Dept - Project Image Of League of American Bicyclists
:: The Brand
A unified league of bicyclists, working through the wings of promotion, advocacy & education to transform individuals, communities, and even the nation.
:: The Language 
A wheel: essential to movement and the point where the rider and the road connect. Three wings: unified in forward motion. A system that looks back to move forward.
:: Our Work 
Brand Identity System for parent organizations and programs, Branded User Experience and Interface, Membership Magazine Redesign.
The new identity was unveiled at the National Bike Summit in Washington, DC, to 750 national leaders, including NYC Transportation Commissioner Janette Sadik-Khan, and Secretary for the Department of Transportation Ray LaHood. The new website launched in tandem with promotion and celebration of National Bike Month.
Language Dept - Project Image Of League of American Bicyclists
Where will the road take you? The League is there, fighting for a more bicycle-friendly America, while providing members the tools and information to find the best road ahead. Our implementation extended from website and digital databases, to member collateral, to sub branding and ranking awards. 
Language Dept - Project Image Of League of American Bicyclists Language Dept - Project Image Of League of American Bicyclists Language Dept - Project Image Of League of American Bicyclists Language Dept - Project Image Of League of American Bicyclists Language Dept - Project Image Of League of American Bicyclists Language Dept - Project Image Of League of American Bicyclists
Language Dept - Project Image Of League of American Bicyclists Language Dept - Project Image Of League of American Bicyclists
Social media is a natural platform for advocacy: networks of individual voices speaking their passion. The #IBIKEIVOTE campaign is built around sharable memes easily created with smart phones. The goal is uniting members across political lines for a common bipartisan goal: building a bicycle friendly America for everyone. Choose your photo, choose your party color, layer, share–and don't forget to vote.
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