Primavera
Pure nature. Perfect balance.
rebrand
Language Dept - Project Image Of Primavera
:: The Brand
Inspired by Spring… simple, joyful & sustainable. The mark of highest quality essential oils in Germany. Committed to the skin and sensory benefits of organic healing plants. An aromatherapy brand evolving into a complete lifestyle offer.
:: The Language 
Colored bottles captures the many shades of green in the natural world. Sunlight and transparency reflect both Primavera's philosophy and the quality of what's in the bottle. Dual-language typography embraces the heritage, while reaching the expanding global natural market.
:: Our Work 
Positioning & Brand Identity, Art Direction of Global Brand Images, Retail Collateral, Gift Set Packaging, E-commerce UI, Visual Merchandising, Point of Sale.
Language Dept - Project Image Of Primavera
art direction :: :: still life by Ellen Silverman; beauty by Tamara Schlesinger
Language Dept - Project Image Of Primavera
Every Primavera bottle contains the skin and sensory benefits of healing aromatic plants. Our challenge was to capture the sense of fragrance and its ultimate benefit: “Pure nature. Perfect balance.”
Language Dept - Project Image Of Primavera Language Dept - Project Image Of Primavera Language Dept - Project Image Of Primavera
Collateral :: brand brochure
Language Dept - Project Image Of Primavera
Tailored for offerings in multiple markets, this brochure worked to introduce the brand to new markets and reposition Primavera as a lifestyle brand in established ones. Vibrant plant images, lifestyle moments and details of the newly packaged bottles work in parallel to inform and entice.
Language Dept - Project Image Of Primavera
retail :: emphasizing the key points of difference
Language Dept - Project Image Of Primavera
brand systems
CycloFemme
brand systems
Cir.cl
brand systems
Amala
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