American Cancer Society
 “…this critical publication will be an essential and accessible resource for everyone involved in the cancer fight—from advocates and agencies to policymakers and patients and everyone in between.”
John Seffrin, CEO, American Cancer Society
 
information design :: visit the companion website
Language Dept - Project Image Of American Cancer Society
Following on the success of The Tobacco Atlas, Fourth Edition, we were engaged by The American Cancer Society to design the Second Edition of their signature Cancer Atlas. This global overview includes information about the burden of cancer, associated risk factors, methods of prevention, and measures of control, with a specific focus on how high- and low-resource countries can learn from each other’s successes. Launched at the World Cancer Congress in Melbourne Australia, with a companion web site, the book will serve as a resource for governments, health organizations, and cancer control experts, as well as patients and survivors.

The 136-page book is comprised of nearly 100 insets and 44 choropleth-coded maps illustrating global data. The visual voice was inspired by academic quarterly publications; sophisticated but digestible, with a color palette inspired by tissue and cell photography. Circles are used as a consistent throughline, to represent the cellular and global levels that cancer strikes.

Visual hierarchy allows skimming and browsing, while details invite careful reading. The left column is used as a brief summary of the chapter; numbered indicators in the body copy point readers to the insets for the deeper story. All insets are designed to stand alone with digital translation in mind, to support companion site, as well as sharing via social media. Companion website developed by Atlantic Media.
Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society Language Dept - Project Image Of American Cancer Society
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