Dr. Margaret Chan, Director-General, World Health Organization
see also :: information graphics
“With this fifth edition of The Tobacco Atlas we hope to reach many more people around the globe, reinforcing a movement that is making great strides but that cannot let down its guard for even a second. The fate of the earth, a world that should be free of tobacco industry exploitation, depends on it.”
John R. Sefrin, CEO, The American Cancer Society and Peter Baldini, CEO, World Lung Foundation
Three years after the publication of The Tobacco Atlas, Fourth Edition, The American Cancer Society and World Lung Foundation enlisted us again to design the Fifth Edition. The Tobacco Atlas, Fifth Edition pushes over ten years of research one step further by inviting colleagues tackling closely-related challenges—including protecting the environment, promoting equality, engendering development and fighting non-communicable diseases (NCDs)—to explore common interests, ideas, and strategies to find far-reaching solutions.
The print edition is slimmed down in favor of making more resources available online, but the contents of this Atlas are no less robust. The thirty-two chapters are bursting with the most recent and comprehensive data available in tobacco research. Twenty-nine world choropleth-coded maps, over 100 graphic insets, and 55 soundbites from both allies and adversaries present a comprehensive picture of both problems and solutions. Photographic collages make the data more human and draw connections between products, users, and the relentless tobacco industry. All graphics were designed with portability in mind. See the companion website at tobaccoatlas.org.
But with outstanding design, the words and numbers tell a story and open the mind.”
Dr. Michael Eriksen, lead author of The Tobacco Atlas, Fourth Edition
see also :: information graphics
If trends continue, during the 21st century one person will die every 6 seconds from tobacco use and exposure. New product forms and emerging markets keep tobacco a global concern, with staggering costs to collective society. Mere lists of statistics cannot fully express the immensity of the tobacco epidemic. To understand its complexity and global reach requires an all-encompassing view that is compelling and easily comprehensible.
Within The Tobacco Atlas, staggering data gathered from multiple sources is illustrated through 28 world choropleth-coded maps, over 75 inset information graphics, world data tables, and a visual history of tobacco spanning the past 500 years. As the 10th Anniversary edition, the Atlas authors also wanted to convey a sense of optimism and progress as the world looks to “the end game.”
The color palette transitions the book from a sense of danger (bleak, smoky greys and hot reds) to hopeful strategy (clear blues). Quotes capture the dialogue between research, advocates and the tobacco industry. Human elements in inset charts make information tangible. The five main sections are punctuated by über-graphics, with bold statistics highlighting changes in the pandemic and industry since the publication of the first Atlas 10 years ago.
Published by the American Cancer Society and World Lung Foundation, The Tobacco Atlas, Fourth Edition was launched to policy makers, public health practitioners, advocates and journalists at the World Conference on Tobacco OR Health in Singapore. Spanish, French, Chinese and Arabic editions will follow.
“In the global fight against tobacco, information is one of the most powerful weapons. The Tobacco Atlas is an invaluable resource for collating our current knowledge about tobacco and demonstrating the true nature of this global pandemic.”
— New York City Mayor and Philanthropist Michael Bloomberg
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