Michael Kors
Michael Kors has turned jetset luxury into a lifestyle. Now in over 74 countries around the globe—with new stores and subbrands continuing expansion—this global business needed to ensure the vision, spirit and structure of the brand is carried to every touchpoint and every culture.
brand book :: documenting the story of the man and the brand
Language Dept - Project Image Of Michael Kors
The Brand Book acts as an introduction to the Michael Kors brand for everyone from licensing and creative partners, to press and new hires. The book, like the brand, is both a personal story and a clear outline for a multi-pronged global business: obsessed with fashion, with the energy of a jet-set lifestyle; consistent, yet surprising; rooted in a personal concept of glamour; threaded by the humor of Michael's voice; and focused on the women who make the lifestyle theirs.
Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors Language Dept - Project Image Of Michael Kors
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