Urban Muse
A portfolio of vision executed, in a city that serves as muse.
portfolio site :: urbanmuse.us

Great development—that which uses ingenuity to elevate the artistic, financial or community value of a piece of land—relies on attracting and assembling a great team, guided by curiosity and trust. As with any business, a corporate site often serves as the first impression for those relationships. Urban Muse’s projects don’t seek to shock with the new, but rather connect to a historical thread and reinvent with elegance. This approach fed our design of a site which balances the fluid state of today’s digital experiences with traditional book-based reader’s spreads. Whether viewed in hand on a mobile device, or on a large conference screen, the site displays a composed, ordered view that serves the reader. The underlying grid is as present as New York City’s blocks; the page view as varied as the skyline. 
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Selldorf Architects x Urban Muse together again, with five stacked townhomes on the Bowery. 
website :: 347Bowery.com
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The creative brief: Create a dream-like feel through color. Let the property be a character. Create an emotional connection through theatricality. Tell the story with pictures more than words. The result: an immersion into a world where the personality of The Bowery coexists with the tactile minimalism of Annabelle Selldorf’s architecture. 
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